Hannah Choi
Digital Marketing Manager
Austin, TX hannah.choi@gmail.com +1 (512) 555-0177 linkedin.com/in/hannahchoi
Summary
Growth marketer who turns budgets into pipeline. 7 years across paid, SEO and lifecycle; scaled a B2B SaaS from 12k to 140k monthly leads while cutting CAC 31%.
Experience
Senior Demand Generation Manager
Webflow · Remote
Mar 2021 — Present
- Grew inbound leads from 12k to 140k/month in 2 years while reducing blended CAC 31%.
- Launched an SEO content engine that drove 2.4M organic sessions/year and 18% of new pipeline.
- Ran 140+ A/B tests on paid + lifecycle, lifting trial-to-paid conversion from 4.1% to 6.8%.
Marketing Manager · Lifecycle
Mailchimp · Atlanta, GA
Jun 2018 — Feb 2021
- Rebuilt onboarding email flows that increased week-1 activation 24% across 9M users.
- Owned a $3.2M paid budget across Google and Meta at a 4.3x blended ROAS.
Skills
Demand Gen · SEO · Google Ads · Meta Ads · HubSpot · A/B Testing · GA4 · Lifecycle Email · SQL
Education
University of Texas at Austin
B.B.A. Marketing
2012 — 2016